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Creating and building brands

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Like the blue fun tack your 2nd grade teacher used to attach posters to the wall. Only, let's hope the content we create together sticks a lot better.

Content is the sticky substance that bonds your customer to your brand.

With fewer in-person touchpoints today, content marketing is the lifeline connecting B2B businesses to their customers.

Did you know?
  • 75% of B2B buyers say content has a significant impact on their purchasing decisions. 1
  • About half of B2B decision makers engage with 3 to 5 pieces of content before even speaking to a salesperson. 2
  • As many as 89% of B2B buyers say vendor content makes it “easier to show ROI” and “build a business case for the purchase.” 3

In 2021, 70% of B2B Marketers will continue to invest heavily in content creation — because it works. 4

See graph at right. →

  1. DemandGen 2017 B2B Buyer’s Survey Report. 
  2. DemandGen 2020 Content Preferences Study.
  3. DemandGen 2017 B2B Buyer’s Survey Report.
  4. MarketingProfs, B2B Content Marketing Benchmarks: Budgets, Trend, Insights, page 45.
Top 4 Areas of Content Marketing B2B Marketers Think Their Organization Will Invest in During 2021
Top 4 Areas of Content Marketing B2B Marketers Think Their Organization Will Invest in During 2021
Let’s discover how we can work together.
Book a Discovery Call

I create the content you need.

Blogs

Email Newsletters

Annual Reports

eBooks

Case Studies

Trade Magazine Articles

Whitepapers

Thought Leadership

Custom Mini-Magazines

I offer the strategy services you need.

Content Marketing Strategy

Content Planning

Content Repurposing

mzissman@zissmanmedia.com

Connect with me on LinkedIn Book a Discovery Call

Collaborating is as easy as 1-2-3.

1. Let’s talk.

  • What are your project goals?
  • Define project scope and deadline.
  • Schedule subject matter expert (SME) interviews.

2. I interview your SMEs + Write.

  • I conduct the interview(s).
  • I write a first draft.
  • I submit the draft to your marketing team and SME for edits.

3. Edit + Publish.

  • Integrate all edits into the copy.
  • Together, we finalize project.
  • Publish on on your website, via social channels, in magazines and more.