Like the blue fun tack your 2nd grade teacher used to attach posters to the wall. Only, let's hope the content we create together sticks a lot better.

Content is the sticky substance that bonds your customer to your brand.

With fewer in-person touchpoints today, content marketing is the lifeline connecting B2B businesses to their customers.

Did you know?
  • 75% of B2B buyers say content has a significant impact on their purchasing decisions. 1
  • About half of B2B decision makers engage with 3 to 5 pieces of content before even speaking to a salesperson. 2
  • As many as 89% of B2B buyers say vendor content makes it “easier to show ROI” and “build a business case for the purchase.” 3

In 2021, 70% of B2B Marketers will continue to invest heavily in content creation — because it works. 4

See graph at right. →

Top 4 Areas of Content Marketing B2B Marketers Think Their Organization Will Invest in During 2021
Top 4 Areas of Content Marketing B2B Marketers Think Their Organization Will Invest in During 2021
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