Like the blue fun tack your 2nd grade teacher used to attach posters to the wall. Only, let's hope the content we create together sticks a lot better.
Content is the sticky substance that bonds your customer to your brand.
- 75% of B2B buyers say content has a significant impact on their purchasing decisions. 1
- About half of B2B decision makers engage with 3 to 5 pieces of content before even speaking to a salesperson. 2
- As many as 89% of B2B buyers say vendor content makes it “easier to show ROI” and “build a business case for the purchase.” 3
In 2021, 70% of B2B Marketers will continue to invest heavily in content creation — because it works. 4
See graph at right. →
Top 4 Areas of Content Marketing B2B Marketers Think Their Organization Will Invest in During 2021
