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Creating and building brands

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I connect your B2B business with its target audience via compelling content marketing.

Build brand authority with a ghostwriter who knows risk, insurance and compliance.

I help your team:

Extract knowledge from internal experts

I charm your internal experts into giving me the skinny. Then, I whip their knowledge into your business’ voice.

How?

Save time

I do the writing. You meet your content publishing goals.

How?

Simplify complex topics

Breaking down high-level concepts into plain talk is my superpower.

How?
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Today’s businesses face increasing risk.

And they're looking to you for help.

The good news is, you have the necessary expertise. The bad news is, you’re not always great at communicating it.

I get it.

Your internal experts are just that – experts in their siloed disciplines.

Your marketing team is pulled in a million directions daily.

There’s no time to extract knowledge from your experts to write blog posts, white papers, eBooks, e-newsletters and other thought leadership.

I can help your marketing team.
Book a Discovery Call
My team is small in number, big on experience.You benefit.

Amplify your message.

You need a ghostwriter who gets content, including best practices for repurposing assets and developing a content marketing strategy.

Drop the hand holding.

You’ve used freelancers that needed help with every detail of a project. Not me! I work with dozens of businesses like yours.

No snobby agency stuff.

I work with you, person-to-person, not business-to-business, to get your content marketing project to the finish line.

Your product/service is unique.

I’ve been a ghostwriter for B2B businesses focusing on risk, insurance and compliance for years. I understand your niche, too.

Trust in experience.

From newspaper reporter to trade magazine editor and content marketer, I’ve been writing content for over 20 years.

Grab my FREE eBook:
How to communicate your competitive advantage in a hard insurance market.
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Her knowledge of the risk and insurance space is invaluable. Mindi provides us with industry expertise and thought leadership.

Mindi is excellent at taking complex ideas and breaking them down, helping us truly reach our audience, saving my entire team time.

Working with Mindi feels like working with someone inside your organization who shares your goals.

Mindi consistently produces high-quality written content, is easy to work with and able to learn an industry very quickly.

Big thanks to Mindi, my favorite content writer, for making my incoherent ramble into something that reads linear and intelligent!

Some things just age well with time--fine wine, and working with Mindi.

Mindi has been a partner for over 15 years, offering energy and commitment in each touch base meeting.

Mindi is an incredible content creator, technical writer and strategist. Time and time again she has gone over and beyond.

Mindi did an excellent job, was a pleasure to work with and we loved her delivery.