In a hard market, price is no longer the main differentiator when it comes to purchasing insurance coverage. Instead, smart agencies and brokers are competing for business by communicating their unique, consultative...
The world is looking for thought leaders who stand for something. Right now, people trust your business more than their country's government, the news media, and NGOs, according to the Edelman...
In a hard insurance market, price is no longer the key differentiator when it comes to purchasing insurance coverage....
Time is our scarcest resource. And therefore, we’re all guilty of shelving work that isn’t a top priority. This is precisely what makes extracting content ideas from executives and internal...
One of the things that excited me as a young, aspiring journalist was the noble responsibility of the news media to act as the "fourth branch" of government. All the...
Content creation is one of those tasks organizational leaders must do but rarely find the time for. Time is our scarcest resource. We're all guilty of shelving work that isn't...
Every family needs a slogan to live by. Numerous mishaps on family road trips claimed ours years ago: “Improvise, adapt and overcome.” It’s an old Marine’s slogan. And, boy, has...
Everything has changed because of the pandemic, including traditional marketing tactics. Industry events have been canceled. Your customers are working exclusively from home, and they're busier than ever, adjusting to...
A ghostwriter is someone who writes materials on behalf of another person who is the named author. Many business owners, Marketing Managers and CMOs will hire a ghostwriter to write materials...
Recent economic shifts have forced many U.S. workers to re-think their jobs, careers and ultimately, the meaning of their life’s work. Research tells us that a staggering 80,000 American women have...