I always dreamed of working as a foreign correspondent in [+country of your choice].
So, I studied Political Science at the University of Wisconsin-Madison to better understand government systems and global crises. I nurtured my love of writing as a reporter and editor for our student newspaper.
Post-college, I traveled the world, only to realize that home is where my heart is.
I applied my writing skills as a national trade magazine editor instead. While editing a contributor’s work, I wondered why I wasn’t a contributor, too.
In 2004, well before anyone could have predicted today’s content marketing boom, I gave notice and walked out the door with a single client – a business owner on the magazines’ editorial board. His firm is still a client today.
For years, I exclusively covered the Architect/Engineering/Construction market, which I enjoyed.
Today, my passion is writing about risk, insurance and compliance. And I’ve trained a small team of writers to love it too. I find these topics somehow transform me and my team into front-lines reporters in [+country of your choice] while working from our home offices!
Every case study comes full circle. Even mine.