Taylor Evans is a senior corporate communications specialist at IAT Insurance and the recent winner of the Trailblazer Award from the Insurance Marketing & Communications Association. Congrats, Taylor! On the latest episode of TMI 3 in 10, Taylor shares three tips for effectively distributing content, from employing a QR code at a trade show for eBook downloads to leveraging a PR partner and more. It’s all in this awesome episode!
Jacob Hurwith is the director of technical SEO at digital media company Recurrent Ventures, owner of brands such as bobvila.com and thedrive.com. Jacob offers us three practical ways to do SEO well — with a few tips/tricks along the way. This episode of the TMI 3 in 10 is super valuable. Watch it here!
Jenny Goco, Director of Communications for Brown & Brown Inc., brings the topic of thought leadership to TMI 3 in 1. Jenny offers her insights on doing thought leadership right – understanding your “why,” how to choose the right leader to give the mic to and building a map for ROI. Listen in here!
Ashley Faus, content strategy lead for software at Atlassian, is a marketer, writer, speaker by day and singer, actor, fitness fiend by night. On this info-packed episode, Ashley shares her top 3 trends for content marketing in 2022, which include her “content playground” theory and how we need to re-think our CTAs. This is no doubt my favorite episode to date!
Courtney Malengo, founder of Spark + Buzz Communications, talks about aligning storytelling and brand across your internal and external communications. In her work across industries, Courtney recommends every part of your business tells the same story with sincerity and clarity, while creating an experience for customers and employees that is both unique and cohesive.
Nelson Duffle, the Chief Content Alchemist at Washington D.C.-based Smart Content Marketing, says videos are no longer just promotional – they should be part of any B2B business’ content marketing strategy for 2022. On the latest installment of TMI 3 in 10, Nelson shares how and why to leverage video for your B2B insurance business.
Chris McMahon, Senior Marketing Manager at EIS, a digital insurance platform and global Insurtech leader, shares his insights on creating a content program for an emerging product category and offers some content marketing trends, with tips on how his team executes them. Listen in to the latest installment of TMI 3 in 10 to find out what’s trending in content marketing today.
Susan Apgood, Founder and Executive Vice President of Client Engagement for Washington, D.C.-based News Generation, says more than 50% of stories that you hear on television and radio are pitched through PR teams like hers. Susan says her goal is to help consumers make better decisions about their health, finances, education and more — anything that touches people’s “purse strings and heartstrings.” Listen in to the latest installment of TMI 3 in 10 for her top 3 ways to earn media placements.
Jill Solomon, Director of Client Advocacy for Major Accounts and Canada for ADP, says B2B and B2C customers today want the same thing today: to hear about the experiences of other customers — their peers. Like a product review, they want to see the same type of testimonial for their B2B purchases. Jill, and ADP, the country’s leading human resources management software provider, have a great approach to harnessing client testimonials and case studies. Listen into this 7-minute video for a quick how-to.
Listen in for great insight and practical tips from Maria Schueler, Internal Communications Manager for HUB International. Maria discuss how today’s businesses can better reach their employees with an eye on maintaining a solid employer/employee relationship during the Great Resignation.