Susan Apgood, Founder and Executive Vice President of Client Engagement for Washington, D.C.-based News Generation, says more than 50% of stories that you hear on television and radio are pitched through PR teams like hers. Susan says her goal is to help consumers make better decisions about their health, finances, education and more — anything that touches people’s “purse strings and heartstrings.” Listen in to the latest installment of TMI 3 in 10 for her top 3 ways to earn media placements.
Where marketing stars share 3 tips/lessons in 10 minutes.
The Marketing Insider 3 in 10 video series:
Susan Apgood
Founder and Executive Vice President of Client Engagement for News Generation, Inc.
All Videos:
Jill Solomon
Jill Solomon, Director of Client Advocacy for Major Accounts and Canada for ADP, says B2B and B2C customers today want the same thing today: to hear about the experiences of other customers — their peers. Like a product review, they want to see the same type of testimonial for their B2B purchases. Jill, and ADP, the country’s leading human resources management software provider, have a great approach to harnessing client testimonials and case studies. Listen into this 7-minute video for a quick how-to.
Maria Schueler
Listen in for great insight and practical tips from Maria Schueler, Internal Communications Manager for HUB International. Maria discuss how today’s businesses can better reach their employees with an eye on maintaining a solid employer/employee relationship during the Great Resignation.