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Category: Marketing

Communicating Your Competitive Advantage in the Hard Market

In a hard market, price is no longer the main differentiator when it comes to purchasing insurance coverage. Instead, smart...

Category: Marketing

The World Is Looking for Thought Leaders. Could You Be One of Them?

The world is looking for thought leaders who stand for something. Right now, people trust your business more...

Communicating Your Competitive Advantage in a Hard Insurance Market
Category: Marketing

Communicating Your Competitive Advantage in a Hard Insurance Market

In a hard insurance market, price is no longer the key differentiator when it comes to purchasing insurance...

Guest Column by Mindi Zissman
Category: Marketing

6 Tried and True Ways to Extract Knowledge from Your Internal Experts with Ease

Time is our scarcest resource. And therefore, we’re all guilty of shelving work that isn’t a top priority....

Category: Marketing

Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

One of the things that excited me as a young, aspiring journalist was the noble responsibility of the...

Category: Marketing

It’s About Time: Six Tried-and-True Ways to Extract Content From Your SMEs

Content creation is one of those tasks organizational leaders must do but rarely find the time for. Time...

Living in the Age of Coronavirus
Category: Marketing

In Her Own Words: WFH with 5 kids, Mindi Zissman turns to LinkedIn

Every family needs a slogan to live by. Numerous mishaps on family road trips claimed ours years ago:...

Category: Marketing

10 Must-Haves for Your Content Marketing Guidelines

Everything has changed because of the pandemic, including traditional marketing tactics. Industry events have been canceled. Your customers...

Category: Ghostwriting

What is a Ghostwriter?

A ghostwriter is someone who writes materials on behalf of another person who is the named author. Many business...

Category: Mentorship

Build Tomorrow’s Leaders by Sharing Your Successes Today

Recent economic shifts have forced many U.S. workers to re-think their jobs, careers and ultimately, the meaning of...

Zissman Media

mzissman@zissmanmedia.com

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Collaborating is as easy as 1-2-3.

1. Let’s talk.

  • What are your project goals?
  • Define project scope and deadline.
  • Schedule subject matter expert (SME) interviews.

2. I interview your SMEs + Write.

  • I conduct the interview(s) and write an outline.
  • My team writes the first draft.
  • I submit the draft to your marketing team and SME for edits.

3. Edit + Publish.

  • Integrate all edits into the copy.
  • Together, we finalize project.
  • Publish on on your website, via social channels, in magazines and more.

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