I simplify complex topics for your audience.
Problem: Ventiv Technology, a RMIS solutions provider, needed to create regular blog content to illustrate their expertise in specific industry verticals, including Food & Beverage and Power & Utility. Ventiv’s in-house marketing team was short on time and couldn’t source subject matter experts each time they needed to write a blog. They were looking for a writer who understood these vertical industries and could write the content without significant edits before going live.
Solution: Ventiv’s marketing team and Zissman Media created an editorial calendar to meet the content goals of each vertical. Weekly blog writing began.
Result: With content planning and blog writing off their plate, Ventiv’s marketing team is able to focus on other marketing goals.