Tony Kempa

Tony KempaWe developed an annual Abstract Writing Day to generate ideas for articles to then shop for placement. Mindi spends an entire day at our office meeting with our technical staff and talking with them about unique aspects they encounter in their everyday work. She then organizes her notes from the day and develops abstracts for approvals and placement. This format has been useful for increasing the number of article placements as well as developing content to be used to illustrate thought leadership.